Case study: B2B e-commerce overhaul for Au Mobilier Pro (2,150 products)

Presentation of the project

We recently redesigned and created an e-commerce site specialising in professional office furniture and fittings. The main objective was to design a platform that was ergonomic, fast and intuitive, making it possible to efficiently manage a wide range of products and services. extensive product catalogue while delivering a seamless user experience.

Challenges encountered

In setting up this project, a number of challenges emerged:

• Management of a vast catalogue : Integrating and organising over 2,000 references while ensuring clear, intuitive navigation.
• Site performance and speed: Ensuring fast loading times, essential for SEO and user experience.
• User experience (UX/UI) : Creation of a fluid interface, with an efficient search engine and optimised selection filters.
• Search engine optimisation (SEO) : Implementation of a robust SEO strategy to attract qualified traffic and improve the site's visibility.
• Conversion and engagement : Optimisation of product pages, calls to action and the purchase tunnel to maximise the conversion rate.

Strategy in place

1. Development and technical integration

• Creation of a bespoke site with a robust, scalable e-commerce CMS.
• Implementation of an optimised database to store and display the 2,150 references without slowing down the site.
• Optimised loading times thanks to image compression and the use of an advanced caching system.

2. UX/UI optimisation for smooth navigation

• Design of an intuitive architecture with clear categories and ergonomic menus.
• Addition of an advanced search engine with intelligent filters for ultra-fast product searches.
• Responsive and mobile-friendly design for an optimal experience on all devices.

3. SEO strategy and optimised content

• Setting up an SEO-friendly structure with optimised Hn tags.
• Writing unique and engaging product descriptions for good natural referencing.
• Integration of strategic content pages: blog, buying guides and FAQs to attract a qualified audience.
• Optimisation of product sheets with schema.org markup to improve visibility on Google.

4. Improving conversion and the customer journey

• Integration of a personalised quotation system to encourage business customers to place orders.
• Simplified ordering process and secure payments.
• Addition of customer testimonials and trustmarks to reinforce the site's credibility.
• Creation of a retargeting and emailing strategy to improve the customer retention rate.

The results obtained

• A fluid, high-performance site: Optimised loading time despite a large catalogue.
• Increased visibility: Improved Google ranking thanks to an optimised SEO structure.
• Better conversion : Increase in quote requests and sales thanks to an optimised customer journey.
• Total accessibility: A fluid user experience on mobile, tablet and desktop.
• Effective natural referencing: Increased organic traffic thanks to well-structured pages and optimised content.

Why put your trust in us?

This project is a perfect illustration of our ability to manage complex e-commerce projects, reconciling technical performance, user experience and SEO strategy. Thanks to our expertise, we were able to turn challenges into opportunities and offer our client a high-performance, scalable online shop.

Do you want to boost your e-commerce and maximise your online impact?

Contact us today to discuss your project and get tailor-made support!

Our services :

• Creation of e-commerce sites
• Drafting product sheets
• UX/UI optimisation
• SEO referencing
• Conversion strategy

Turn your website into a real engine for growth!