BtoB Custom Web Development in Mâcon

Custom website BtoB/BtoC

A tailor-made website to boost your BtoB online business

Does your company have specific needs that a standard solution can't cover? Visit Focus Web, we are developing custom websites and web applications in Mâcon for B2B and B2C companies wishing to automate their processes, save time and connect their tools.

A made-to-measure site is designed to meet your business constraints: secure customer portal, B2B catalogue with customised rates, quote configurator, ERP/CRM connection, validation workflow, etc.

Unlike a showcase site or a online shop, Our tailor-made solutions integrate with your ecosystem (Sage, EBP, Salesforce, business APIs, etc.) and adapt to your internal rules.

Not sure whether to opt for a shop window, e-commerce or bespoke solutions? Take a look at our website creation in Mâcon.

Based in Mâcon, we also support Villefranche-sur-Saône and Bourg-en-Bresse. Discover our local web agency and our achievements.

Custom web development in Mâcon : customer portal / extranet, quote configurator, pro area, workflows.
Business integrations : connection CRM/ERP, billing tools, API, catalogue/order synchronisation.
Architecture designed for B2B conversion: long route, quote request, appointment booking, qualified forms.
Performance & safety : fast, secure, compliant site (RGPD), scalable according to your needs.
SEO “base” included: structure, tags, internal linking and local optimisation (Mâcon + region).
Support & development : scoping workshop, go live, training + maintenance and ongoing improvements.
WEB FOCUS

What does the bespoke website package include?

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Framework & functional specifications

Scoping workshop, user stories, path, prioritisation. We secure the scope before developing.

Business integrations (CRM / ERP / API)

Connection to your tools (Sage, EBP, Salesforce, etc.), data synchronisation, automation and webhooks.

Secure customer portal / extranet

Private areas, multi-roles, documents, order/quotation tracking, restricted access.

Performance & scalability

Clean architecture, cache, Core Web Vitals optimisation and a base ready to evolve (new functions).

Security, RGPD & backups

urcissement, auto backups, updates, compliance, anti-intrusion protection.

SEO foundation & technical structure

Tree structure, tagging, internal linking, structured data, a sound basis for SEO performance.

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Let's talk about your project!

You need a made-to-measure website with specific functionalities or CRM/ERP integrations ? Whether you want to create a customer portal, extranet, quote configurator or a customised B2B platform, Our team is at your service.

Need a more standard site? Discover our showcase site offer or our e-commerce offer.

Want to improve your visibility? Consult our SEO services.

Fill in the form and let's talk about your tailor-made project!

    Why choose a custom website for your business in Mâcon?

    Are you hesitating between a showcase solution,
    a e-commerce shop
    or the made-to-measure ? Visit our
    website creation in Mâcon.

    A made-to-measure website is developed specifically to meet the unique needs of your business. Unlike turnkey solutions (WordPress themes, Shopify, PrestaShop), a tailor-made development adapts exactly to your business processes, internal workflows and technical constraints.

    À Mâcon and surrounding area, Many B2B companies (distributors, wholesalers, manufacturers, suppliers) need advanced functionalities that standard solutions cannot offer: management of personalised prices per customer, private catalogues, ERP/CRM integration, complex validation workflows.

    When made-to-measure is essential

    • Complex business processes : Your business requires specific workflows (multi-level validation, rights management, automation).
    • Multiple integrations : You need to connect your site to existing tools (ERP, CRM, PIM, logistics, accounting).
    • Sensitive data : Enhanced security, dedicated hosting, regulatory compliance (RGPD, HDS).
    • High volume : Catalogue of thousands of products, extensive customer base, high traffic levels requiring an optimised architecture.
    • Unique user experience : Business-specific interface, customised dashboards, innovative features.

    Use cases: when tailor-made development makes the difference

    Here are some concrete examples of custom-made sites that we develop for our customers in Mâcon and surrounding area :

    Secure customer portal / Extranet

    A private area for your business customers with personalised access:

    • Order and invoice history
    • Real-time delivery tracking
    • Download documents (technical data sheets, certifications)
    • Multi-user management (buyer, accountant, manager)

    B2B catalogue with customised rates

    Tailor-made B2B e-commerce platform with :

    • Tariffs differentiated by customer/group
    • Private catalogues (product visibility per account)
    • Minimum order, discount levels, carriage free
    • Real-time ERP stock synchronisation

    Quote / product configurator

    • Product configuration tool (options, finishes, dimensions)
    • Automatic price calculation based on business rules
    • PDF generation of estimates/proforma invoices
    • Internal validation workflow before customer dispatch

    Booking / appointment platform

    • Calendar synchronised with internal diaries
    • Resource management (rooms, equipment, staff)
    • Online payment of deposit/total
    • Automatic reminders (email/SMS)

    Business application / intranet

    • Internal project/task management
    • Secure document database
    • Validation workflow (holidays, expense reports, purchases)
    • Real-time KPI dashboards

    What we develop: tailor-made features

    At Focus Web, We master a wide range of technologies to develop your business. made-to-measure site in Mâcon. Here's an overview of the features we create on a regular basis :

    Advanced user management

    • Multi-roles and granular permissions
    • Single Sign-On (SSO) / LDAP authentication
    • Delegation of rights / account management
    • Audit logs (traceability of user actions)

    Customised B2B e-commerce modules

    • Dynamic pricing grids (volume, customer, period)
    • Recurring orders / auto replenishment
    • Order validation (approver workflow)
    • Export orders to ERP (XML, API, EDI)

    Advanced document management

    • File library with versioning
    • Automatic PDF generation (quotes, invoices, contracts)
    • Integrated electronic signature
    • Secure archiving (legal compliance)

    Search engine / advanced filtering

    • Multi-criteria full-text search
    • Dynamic filters (facets)
    • Suggestions / auto-completion
    • Export results (CSV, Excel)

    CRM / ERP integration: connect your website to your business tools

    One of the main advantages of a tailor-made development is the ability to integrate your website with your existing business tools (ERP, CRM, PIM, logistics). We develop PLC connectors to synchronise your data in real time.

    Data automatically synchronised

    • Customers : Accounts, contacts, history, pricing conditions → from CRM (Salesforce, HubSpot, Zoho, Dolibarr)
    • Products : Catalogues, descriptions, prices, images, stocks → from ERP/PIM (SAP, Sage, EBP, Akeneo)
    • Orders : Automatic export to ERP for invoicing and preparation
    • Inventories : Real-time product availability updates
    • Billing : Invoice generation from ERP, display in customer portal

    Integration technologies

    • REST API / GraphQL : Modern communication between systems
    • Webhooks : Trigger automatic actions (new order → ERP notification)
    • EDI (Electronic Data Interchange) : B2B standards (EDIFACT, X12)
    • Import/export files : CSV, XML, JSON for legacy systems
    • Middleware / ESB : Orchestration of complex data flows

    Safety and reliability

    • Secure authentication (OAuth2, JWT, SSL certificates)
    • Detailed exchange logs (traceability)
    • Error handling and automatic retry
    • Sandbox test environment before going live

    Do you use specific business tools? We can create a feasibility study and a scoping workshop. Contact us to discuss your ecosystem.

    Our tailor-made development method in Mâcon

    Create a made-to-measure website requires a rigorous methodology. At Focus Web, We follow a proven process to ensure the success of your project:

    1. Scoping workshop and specifications

    We start with an in-depth analysis of your needs:

    • Audit of existing systems (processes, tools, data)
    • Identification of user stories (typical users and their needs)
    • Drafting of functional and technical specifications
    • Budget estimate and provisional schedule

    2. Design and mock-ups (UX/UI)

    • Wireframes to validate user paths
    • Graphic design (visual identity, UI components)
    • Interactive prototype for user testing
    • Customer validation before development

    3. Iterative development (Agile method)

    • 2-3 week sprints with regular deliverables
    • Intermediate demonstrations (customer recipe)
    • Progressive integrations (API, ERP, CRM)
    • Versioned code (Git) and continuous unit testing

    4. Testing and deployment

    • Functional testing (all use cases)
    • Integration tests (ERP/CRM connections)
    • Load testing (performance under heavy traffic)
    • Security tests (pentesting, RGPD audits)
    • Gradual production start-up (controlled switchover)

    5. Training and documentation

    • Team training (users, administrators)
    • Technical and functional documentation
    • Video user guides

    6. Maintenance and upgrades

    After the launch, we provide :

    • TMA (Third Party Application Maintenance): bug fixes, security updates, etc.
    • Responsive technical support (hotline, tickets)
    • Functional developments (new features)
    • Performance and availability monitoring

    Our custom development projects in Mâcon

    We have helped many companies to Mâcon and surrounding area in their custom web development. Here are a few examples:

    Company Sector Solution developed Results
    Industrial distributor B2B supplies Customer portal + Sage ERP integration Reduction 80% after-sales calls
    Manufacturer Food industry Quote configurator + EDI export Gain 3h/day sales force
    Service provider Equipment maintenance Booking platform + CRM +150% online appointment booking rate

     

    These projects illustrate our expertise in custom development and complex integration. Would you like to see more projects? Consult our complete portfolio with detailed case studies.

    Is your business in Mâcon? Discover our local achievements and local support.
    Don't wait any longer to digitalise your tailor-made processes. Contact Focus Web in Mâcon and find out how we can develop the digital solution you need.

    To compare our offers (showcase, e-commerce, made-to-measure), consult : website creation in Mâcon.

    Frequently asked questions about bespoke development in Mâcon

    A made-to-measure site is developed specifically for your needs with proprietary code, offering total flexibility. WordPress/PrestaShop are CMS with pre-existing themes and plugins, suitable for standard needs but limited for complex functionalities or advanced business integration.

    Prices vary enormously depending on complexity (functionality, integration, volume). Expect to pay between €10,000 and €100,000+ for a professional bespoke project. Contact us for a precise costing after an audit of your needs.

    On average, a bespoke project takes between 3 and 12 months, depending on the scope. Scoping phase: 2-4 weeks. Development: 2-9 months Testing and deployment: 1-2 months.

    Yes, that's one of the main advantages of bespoke solutions. Unlike proprietary solutions (SaaS), you own the source code and can develop your platform ad infinitum. We offer TMA (Third Party Application Maintenance) contracts to ensure future upgrades.

    We adapt the technical stack to your project: PHP (Laravel, Symfony), Python (Django), Node.js, React, Vue.js for the frontend. Database : MySQL, PostgreSQL, MongoDB. Hosting: cloud (AWS, Azure, OVH) or dedicated servers depending on requirements.

    Yes, we offer’managed hosting (server outsourcing) and service contracts. progressive maintenance (TMA), including bug fixes, security updates, monitoring, technical support and the development of new functionalities.