Case study: creation of a multilingual e-commerce site for Allium Distribution

Presentation of the project

Allium Distribution is a company specialising in import-export, brokerage and wholesale, with recognised expertise in the food products sector (garlic, onions, shallots). The company's objective was to create a professional, multilingual website to promote its expertise to BtoB and international customers.

Needs expressed

• A clear, high-impact website
• Effective presentation of services and products
• A structure optimised for search engine optimisation (SEO)
• Accessibility in several languages (French, English, Spanish)
• A modern design tailored to the needs of professionals

Challenges encountered

When the site was designed, a number of key issues were identified:

• A lack of digital presence : It was essential to improve the company's visibility on the web.
• Optimal structuring of content Information organisation for smooth, intuitive browsing.
• Optimised natural referencing : Improved positioning on search engines.
• Multilingual accessibility Translation and adaptation of content to target markets.

Strategy and solutions implemented

Designing an intuitive site architecture

• Creation of a clear, structured menu (Home, Our Services, Our Products, About Us, Contact).
• Addition of a visible call to action («Get in touch») to maximise conversions.

Development of SEO-optimised content

• Writing engaging texts incorporating strategic keywords.
• Use of Hn tags to structure content and improve indexing.
• Optimisation of metadata to boost visibility on Google.

Development of a fluid multilingual site

• Professional translation into English and Spanish.
• Optimisation of each version to adapt to the specific characteristics of the target markets.

Modern, responsive design

• Creation of a sleek, professional website showcasing products and services.
• Adaptable to mobiles and tablets for an optimal user experience.

Results and profits for Allium Distribution

Thanks to our involvement, Allium Distribution now has a high-performance, efficient site, enabling it to :

• Strengthen its credibility with BtoB customers and partners.
• Gain visibility through optimised SEO.
• Attract international customers via a fluid multilingual site.
• Convert more prospects thanks to intuitive navigation and strategic calls to action.
• Offer a premium user experience across all media.

Why work with us?

As experts in website creation, we put our know-how to work for companies looking to maximise their digital presence. Our approach is based on :

• A tailor-made strategy, tailored to the specific needs of each customer.
• A optimised referencing to generate qualified, long-term traffic.
• A modern, ergonomic design, to enhance the user experience.
• A individual support, from design to online publication.