Case study: complete overhaul of the Bati-Technique website (thermal insulation)

The challenges ahead

• Loss of : With the old site no longer accessible, the brand had lost visibility and natural referencing.
• Complete overhaul of the site: A new site had to be designed from A to Z, with an optimised architecture.
• SEO optimisation and conversion : The aim was to improve natural referencing and make it easier to contact potential customers.
• A fluid, modern user experience : Intuitive navigation and a focus on services were essential.

Strategy and solutions deployed

Creation of a modern, high-performance website

• Development of a responsive website, adapted to all screens (computer, mobile, tablet).
• Professional, uncluttered design services and expertise of Bati-Technique.
• Structuring pages to guide users and facilitate conversion.

SEO optimisation for better referencing

• Keyword search related to the company's insulation and services.
• Structuring Hn (optimised titles) and writing engaging content.
• Integration of metadata and alt tags for image referencing.
• Internal linking strategy to enhance the navigation and visibility of key pages.

Before and after views of projects

To help prospective customers get a better idea of their renovation project, we've set up an interactive slider to compare before-and-after photos of completed projects.

Results obtained

• A modern, structured site, reinforcing Bati-Technique's professional image.
• Better visibility on Google, thanks to in-depth SEO work.
• Fluid, intuitive navigation, improving user experience and conversion.
• A surge in contacts and requests for quotes, This will enable us to relaunch our online business.

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