Case study: overhaul of the corporate website of the CPME 71 in Saône-et-Loire

Customer presentation

The CPME 71 (Confédération des Petites et Moyennes Entreprises de Saône-et-Loire) is an inter-professional employers' organisation that represents and defends the interests of the region's VSEs and SMEs. Its website is a key tool for keeping its members, non-member business leaders, institutional partners, elected representatives and the press informed.

The challenges ahead

• Obsolescence of design and ergonomics : The site no longer met modern standards, especially on mobile.
• User experience to be improved Unintuitive navigation, which has an impact on access to information.
• Features to be optimised and enhanced Calendar management, document downloads, job advertisements, registration forms to be modernised.
• Optimising communication Need to streamline the distribution of information and newsletter management.
• Compliance with the CPME graphic charter Visual consistency with the national corporate image.

Strategy and solutions

Redesign and ergonomics

• Design of a sleek, modern design, totally responsive.
• Improving the’user experience (UX/UI) with fluid navigation.
• Integration of a consistent graphic charter with the CPME identity.

Enhanced functionality

• Diary optimisation to highlight events.
• Adding a internal search engine efficient.
• Creation of a private «member» area» secure.
• Improving registration forms and their management.

Optimising communication

• Newsletter automation for better management.
• Integration of a notification and alert system for members.
• Setting up a dynamic news area.

Performance, Security and SEO

• Development on a Modern, secure CMS.
• SEO optimisation (Hn tags, metadata, optimised content).
• Securing sensitive areas.

Results and benefits

• A modern, responsive website accessible on all media.
• A intuitive navigation for a better user experience.
• A smoother management events and documents.
• A optimised communication with high-performance tools.
• A Improved SEO for greater online visibility.

A reinvented website for optimum communication

Thanks to this overhaul, the CPME 71 now has a modern, high-performance and scalable website, in line with the needs of its members and current digital requirements.

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