Case study: creating a showcase site for an organic and AOC winegrowing estate

Presentation of the project

A wine estate wanted to modernise its online presence by showcasing its history and wines and making it easier for private individuals and professionals to buy. The site needed to reflect the authenticity and expertise of the estate, while offering a fluid and intuitive user experience.

Challenges encountered

• Lack of online visibility: The old website didn't do enough to promote the estate and its wines.
• Lack of SEO : Poor positioning on search engines, limiting the acquisition of new customers.
• Poor user experience : Smooth navigation and hard-to-access key information.
• Need an external e-commerce link : Seamless integration with Plugwine for online sales.
• Multiple targeting : Aimed at both private individuals and professionals (wine merchants, restaurateurs, etc.).

Strategy in place

Complete overhaul of the website

We have divided the site into different sections: history of the estate, presentation of the wines, contact and a space dedicated to professionals.

SEO optimisation

• Strategic keywords to improve natural referencing (wineries, buy wine online, Beaujolais wines, wine merchants, restaurants, etc.).
• Hn tags optimised to structure content and improve Google indexing.
• Metadata and internal linking designed to maximise the site's visibility.

Enhanced user experience

• Simplified navigation with a clean, modern design.
• Detailed product information sheets highlighting grape varieties and appellations.
• Clear call-to-action for on-site tasting and online purchase via Plugwine.

E-commerce integration

• Highlighting the Plugwine link without disrupting navigation.
• A smooth purchase path to maximise conversion.

Section dedicated to professionals

• Clear information on distribution and promotion of partners.
• Optimised contact form for collaboration requests.

Results obtained

• Increased visibility thanks to optimised referencing.
• Enhanced user experience with fluid navigation and an attractive design.
• More contact requests via a simplified customer journey and effective calls to action.
• Easy purchasing process with quick access to the online shop via Plugwine.
• Better lead conversion (individuals and professionals) thanks to clearer, more impactful communication.

In a nutshell

Thanks to this redesign, the estate now has a modern, high-performance site that's optimised to attract new customers, whether they're wine lovers or restaurant professionals. The seamless e-commerce integration and SEO optimisation ensure that the site is easy to find. better visibility and optimised conversion.

Would you like to create or modernise your website?

Call on an expert in web design and SEO to boost your online presence and maximise your digital impact.

Contact us now to discuss your project!