Case study: creation of a premium e-commerce site for garden and barbecue design

Customer presentation

Lyon Garden Distribution is the official reseller in France of an international brand specialising in top-of-the-range outdoor equipment (barbecues, braziers, garden accessories, etc.). The company needed a high-performance e-commerce platform to develop its online sales and improve its visibility on the French market.

Challenges encountered

Before creating its website, Lyon Garden Distribution faced a number of challenges:

• No effective e-commerce site : The company didn't have an online shop optimised for sales and conversion.
• Lack of SEO visibility The brand was suffering from poor natural referencing, which was limiting its organic traffic.
• Perfectible user experience The navigation on the previous site was not very intuitive, which slowed visitor engagement and reduced the conversion rate.
• Simplified management of your product catalogue With a varied product range, the company needed a high-performance back office to manage its stock and orders efficiently.

Strategy in place

Faced with these challenges, we designed a high-performance, optimised e-commerce site using a strategic approach:

1. Design and development of an optimised e-commerce site

• Creation of a site under WooCommerce to offer a flexible, scalable online shop.
• A sleek, ergonomic design that showcases products and makes navigation easy.
• Integration of a simplified ordering process for a better user experience.

2. SEO optimisation to boost visibility

• Study of strategic keywords product-related (e.g. “designer brazier”, “top-of-the-range barbecue”, “garden accessories”).
• Drafting of optimised content on product sheets and category pages to improve natural referencing.
• Setting up a blog with expert advice on exterior design, reinforcing the authority of the site.

3. Enhanced user experience to maximise conversions

• Intuitive navigation with a structured menu for easy access to the different product categories.
• Detailed product sheets and attractive (clear descriptions, HD images, customer reviews).
• Optimisation of the buying tunnel to reduce shopping basket abandonment and improve the conversion rate.

4. Automation and simplified management

• Integration of a stock and order management system to optimise sales tracking.
• In-store collection module to offer customers greater flexibility.
• Connection to secure payment solutions and real-time delivery tracking.

Results obtained

Thanks to this complete overhaul, Lyon Garden Distribution has seen significant improvements :

• Increase in organic traffic thanks to optimised SEO.
• Increase in online sales with a smoother user experience and better product presentation.
• Improving customer satisfaction with intuitive navigation and an optimised buying tunnel.
• Efficient product catalogue management, This reduces update times and facilitates stock management.

Why choose Focus-Web?

With this project, we have demonstrated our ability to :

• Creating high-performance e-commerce sites and tailored to retailers' needs.
• Optimising natural referencing (SEO) for greater visibility.
• Improving the user experience to boost conversions and build customer loyalty.
• Developing tailor-made solutions for efficient, automated management.

Are you looking to launch or redesign your e-commerce site to maximise your online sales and visibility?

Contact us today and turn your project into a digital success.