Case study: website redesign for an industrial insulation specialist

Introducing Peintisol

Peintisol has been a major player in industrial services since 2010. The company specialises in renovating, insulating and improving the energy performance of industrial complexes in France and abroad. With several branches in France, a team of experts in the field and a high-performance design office, Peintisol works with manufacturers in a wide range of sectors: chemicals, pharmaceuticals, food processing, logistics and heavy industry.

The company stands out for its responsiveness, technical expertise and comprehensive approach, from energy audits to the implementation of appropriate solutions. With nationwide coverage and the capacity to operate internationally, Peintisol guarantees its customers comprehensive support.

Challenges encountered

When Peintisol redesigned its website, it faced a number of challenges:

• An ageing site: The old site no longer reflected the company's expertise or modernity.
• Limited online visibility: a lack of SEO structure and optimisation.
• A complex user journey : the services were not clearly highlighted, making navigation unintuitive.
• A lack of sales arguments: the site did not sufficiently highlight the tangible benefits of the services on offer.

Strategy in place

UX/UI overhaul & modern design

• Creation of an ergonomic, intuitive and uncluttered site.
• Structured content with clear trade blocks (Industrial Painting, Insulation, Ventilation, etc.).
• Integration of a professional design highlighting the Peintisol brand image.

SEO optimisation & online visibility

• Structuring of the site with an Hn hierarchy optimised for natural referencing.
• Integration of strategic keywords (industrial paint, thermal insulation, energy audit, industrial scaffolding).
• Writing optimised content for each service, highlighting the benefits for the customer.
• Improvement of meta tags and optimisation of URLs for better positioning on Google.

Improving the user experience

• Smooth navigation with strategically positioned CTAs (Calls to Action).
• Creation of dedicated pages for each service, with detailed descriptions and concrete examples.
• Integration of an interactive portfolio with photos and captions to illustrate the work.

Strengthening the sales argument

• Highlighting Peintisol's values and expertise.
• Addition of sections explaining the methodologies and processes used (e.g. energy audit).
• Highlighting concrete benefits for customers: energy savings, enhanced performance, compliance with standards.

Results obtained

• A modern, high-performance site which reflects Peintisol's expertise.
• Better visibility on Google thanks to extensive SEO optimisation.
• Fluid, intuitive navigation for easy access to essential information.
• An increase in the number of contacts thanks to optimised CTAs.
• Effective promotion of achievements and expertise to reassure prospects.

Why work with us?

Our expertise in creating and redesigning websites for industry means we can offer high-performance solutions tailored to your business. We combine modern design, high-performance SEO and digital strategy to give you an effective site that converts your visitors into customers.

Do you want a website that boosts your visibility and performance?

Contact us today to discuss your project and obtain a tailor-made solution.