Case study: creation of a showcase website for a carpenter and roofer in Mâcon - SMP

Presentation of the project

SMP Charpente, which specialises in carpentry, roofing, zinc work and timber frames, wanted to develop its digital presence to reinforce its image of expertise and increase its visibility.

Our mission: to design a high-performance, professional website that showcases the company's achievements, skills and commitment.

Challenges encountered

• No website No official digital support to promote SMP Charpente's expertise.
• Limited visibility : Difficulty in being found by project owners and partners.
• Need a structured, professional site : Clear, optimised support for calls for tender.
• Showcasing achievements Promoting the company's projects and skills.

The strategy in place

UX/UI design and visual identity

• Modern, streamlined design, highlighting technical expertise.
• Fluid navigation with structured sections: Home, Skills, Achievements, Partners, Recruitment, Contact.
• Integration of images and detailed project sheets.

SEO optimisation and natural referencing

• Structuring content with strategic keywords.
• Optimisation of H1 and H2 tags, meta descriptions and URLs.
• Enhanced internal linking for improved navigation and optimised SEO.

Promoting expertise and achievements

• Creation of detailed project sheets.
• Section dedicated to values and commitments.
• Addition of a News page to liven up the site.

Facilitating contact

• Visible CTA on every page to encourage contact.
• Simplified form to maximise conversion.
• Well-presented contact information.

The results obtained

• A modern, professional website : An effective and attractive digital showcase.
• Increased visibility : Better positioning on Google.
• Optimised support for tenders : An asset when it comes to convincing clients and partners.
• Making contact easier : An effective CTA and an optimised form.

Why work with us?

We help our customers to go digital by creating optimised websites tailored to their sector.

• A tailor-made approach.
• A site optimised for conversion and referencing.
• Effective promotion of skills and achievements.
• Strategic support to boost your digital presence.

Do you want a high-performance website for your business?

Contact us today to discuss your project and obtain a solution tailored to your needs.