Case study: Website redesign for a carpenter and roofer in Mâcon - SARL Becker Yvon

 

Customer presentation

SARL Becker Yvon is a company specialising in carpentry, roofing and zinc work in Ygé, a town near Mâcon. It supports its customers in the construction and renovation of roofs, as well as the installation of wooden structures such as floors and terraces. The company wanted to update your website to improve its online visibility and attract new customers.

Challenges encountered

• An ageing design Interface not very engaging and not optimised for the user experience.
• A site that is not SEO optimised Lack of visibility on Google and poor acquisition performance.
• A confusing presentation of services Content is poorly structured and lacks clarity.
• Lack of calls to action : Little incentive to ask for a quote or to contact the company.
• Non-responsive display : Poor user experience on mobile and tablet devices.

Strategy in place

Modernised design and ergonomics

• Redesign of the interface with a sleek, modern design.
• Improved navigation for a more intuitive experience.
• Integration of a UX design focused on conversion.

Advanced SEO optimisation

• Optimised content structure with SEO-friendly titles and subtitles.
• Integration of strategic keywords for natural referencing.
• Optimising meta-descriptions and URLs.

Clarification of the service offering

• Rewriting the pages with a more educational and persuasive.
• Highlighting customer benefits and more accessible language.
• Creation of dedicated pages for each service to boost referencing.

Conversion optimisation

• Add clear, visible calls to action for encourage requests for quotes.
• Simplification of contact forms to boost the conversion rate.
• Strategic display of contact details and opening times.

Mobile-first adaptation

• Development of a responsive website perfectly suited to mobile phones.
• Optimising loading speed for smooth browsing.

Results obtained

• Better visibility on Google thanks to an optimised SEO structure.
• More prospects generated thanks to intuitive navigation and effective CTAs.
• Enhanced user experience with a modern, responsive design.
• Valuing expertise of SARL Becker Yvon with more engaging content.

Why entrust the redesign of your website to us?

As a specialist in website design and redesign, we combine design, SEO and UX optimisation to transform your site into a genuine growth tool. Would you like to modernise your website and attract more customers? Contact us now for a free quote and find out how we can optimise your digital presence.