Case study: Digital sales for Bois Rosa, a firewood specialist

Presentation of Bois Rosa

Bois Rosa is a family business specialising in the sale of firewood, pellets and densified logs. With a strong local presence and a reputation built on the quality of its products since 1996, the company wanted to modernise its offering by offering an online purchasing solution, while maintaining its logistical efficiency and proximity to its customers.

Challenges encountered

Before setting up the online shop, Bois Rosa faced a number of major challenges:

• Manual and time-consuming ordering process : Orders were taken exclusively by telephone or email, which meant a lot of administrative work.
• Complex pricing linked to delivery : Transport costs had to be calculated on the basis of the customer's postcode, the weight to be delivered and a sliding scale of charges according to the weight of the order, making it difficult to automate prices.
• Limited online visibility : Without optimised SEO, Bois Rosa relied heavily on word of mouth and its existing customer base.
• The need to reach new customers: The company wanted to extend its reach and capture new customers through digital channels.

Strategy in place

To meet these challenges, we have designed a high-performance, optimised e-commerce platform for Bois Rosa, using a number of strategic solutions:

Creation of a customised e-commerce site

We have developed an ergonomic and intuitive site, enabling customers to order their products easily online, with a system of collection from depot or delivery.

Implementation of a dynamic delivery cost calculator

A specific module has been integrated to automatically adapt delivery charges according to the customer's postcode, guaranteeing accurate and transparent pricing.

Automated order taking

The integration of an online ordering process has streamlined the customer journey and optimised the processing of requests without manual intervention.

SEO optimisation to improve visibility

We structured the site with SEO-optimised content, incorporating strategic keywords related to firewood, pellets and local delivery. An informative blog was also set up to strengthen the online presence.

Optimised user experience on mobile and desktop

The site has been designed using responsive design to ensure smooth browsing on both computers and mobiles, where a large proportion of orders are placed.

Results obtained

Thanks to this digital transformation, Bois Rosa has benefited from several major improvements:

• Significant time savings : Placing orders online has considerably reduced the need for telephone calls and emails, freeing up time for other essential tasks.
• Increase in sales : Opening up the e-commerce channel has attracted new customers and increased sales.
• Improving the customer experience: The ability to order in just a few clicks, with optimised tracking, has boosted customer satisfaction.
• Increased visibility thanks to SEO : The site now appears on strategic search queries, attracting qualified traffic.
• Increased order and delivery reliability: Thanks to automated calculation of delivery costs and improved order management.

Successful digitisation for optimised business

Committing to the creation of an e-commerce site has enabled Bois Rosa to modernise their sales process while maintaining a high level of customer service. By optimising the user experience and strengthening their online presence, we helped the company achieve a new level of performance and profitability.

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