Case study: creation of an e-commerce site for Domaine Chêne (BtoB/BtoC wine)

Presentation of the customer and his needs

Le Domaine Chêne, a wine producer in Burgundy, wanted to modernise its digital presence by launching a new website. high-performance online shop. The aim was twofold:

• Making it easier for consumers to buy online.
• Set up a dedicated area for professionals (hotels, restaurants, sales agents, exporters) to simplify requests for quotes and orders.

A robust and optimised e-commerce solution was needed to improve the user experience and develop sales.

Challenges encountered

Before our intervention, Domaine Chêne was facing a number of problems:

• No e-commerce shop no way of ordering online.
• Complex B2B sales management The need for a dedicated space for professionals.
• Optimising delivery costs : introduction of a price scale adapted to bottle shipments.
• Compliance with legal obligations Compliance with the RGPD and restrictions on the sale of alcohol.
• Autonomy on site Order management and content management: need training.

Strategy in place

To meet the needs of Domaine Chêne, we have designed and developed a bespoke e-commerce shop by integrating best practice in terms of UX/UI and web performance.

Creating a custom design

• Development of a bespoke graphic theme.
• Optimising home page, product sheets and categories.

Development of a complete e-commerce shop

• Setting up the catalogue produced with all the references in the field.
• Configuration of a optimised transport grid fixed charge per box and free postage for orders of 8 boxes or more.
• Integration of a secure CB payment module.

Solution dedicated to professionals (BtoB)

• Development of a website dedicated to requests for quotes for the pros.
• Setting up a professional registration process without displaying prices.
• Order management via quote request system.

SEO optimisation and legal compliance

• Integration of RGPD module and a consent module for the sale of alcohol.
• SEO optimisation of the site : tags, content, Hn structure, internal linking.
• Adding a blog and newsletter to improve visibility and build customer loyalty.

Training and support

• 4 hours of training to ensure total autonomy on the back office.
• Post-launch support to ensure the site is fully operational.

Results obtained

Thanks to our intervention, Domaine Chêne now benefits from a a high-performance, optimised e-commerce site, :

• Generate online sales with a seamless user experience.
• Simplify the professional order management.
• Improving natural search engine optimisation (SEO) and attract more customers.
• Offer a total autonomy thanks to an intuitive interface.
• Respect all legal obligations of online alcohol sales.

Why choose our agency?

We were able to understand Domaine Chêne's challenges and offer them a customised e-commerce solution. Thanks to our expertise in web development and SEO, we have created an online shop high-performance, optimised and scalable.

Our strengths:

• Creation of custom e-commerce sites tailored to the needs of producers and retailers.
• SEO expertise to maximise visibility and attract more customers.
• Support and training to guarantee total autonomy.
• Compliance with e-commerce regulations to ensure compliance.

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