Customer presentation
A wine house wanted to modernise its offering and digitalise its sales in order to build customer loyalty and attract a younger audience used to ordering online. The aim was to offer a fluid, intuitive shopping experience in line with new consumer habits.
Maison Amelin had a catalogue of 20 references divided into four categories :
- Fine white wines
- Fine red wines
- Crémants de Bourgogne
- Sparkling wines
The main challenge was to put in place an effective high-performance e-commerce solution while incorporating a complex price structure for delivery and a degressive pricing system depending on the quantities ordered.
Challenges encountered
Transition to an e-commerce platform
Customers were used to managing their orders by phone or email. It was essential to put in place an intuitive interface to facilitate the adoption of the new sales channel.
Management of a catalogue with several categories and specific prices
The company offered its wines in cartons of 10 or 12 bottles, with a sliding scale prices applied from 100 bottles.
Integration of a complex transport grid
Delivery charges varied according to 96 departments and 12 quantity levels, generating a total of 1,152 tariff combinations. We needed to integrate this grid in an automated way without complicating the purchasing process.
Securing and diversifying payments
The site had to offer several online and offline payment methods (credit card, bank transfer, cheque) while guaranteeing optimum security.
Strategy in place
Design of an optimised e-commerce site
We developed an ergonomic, responsive online shop, making it easy to navigate and access the different wine categories. An internal search engine and filter system have been integrated to enhance the user experience.
Search engine optimisation (SEO)
To improve the visibility of the site, we have set up :
- An optimised page structure with mark-up Hn effective
- From engaging and unique product descriptions
- From optimised SEO meta tags
- A internal networking improved links between categories and product sheets
Advanced settings for the transport fare structure
We have developed a system that automatically manages postage costs according to department and number of boxes ordered, simplifying the purchasing process.
Introduction of a degressive pricing system
A specific module has been integrated to automatically apply discounts from 100 bottles ordered, This is encouraging volume purchases.
Securing and diversifying payments
We have integrated online payment (CB) and deferred payment (bank transfer, cheque) while guaranteeing a secure environment.
The results obtained
- Rapid adoption of e-commerce by existing customers and new prospects.
- Enhanced user experience thanks to fluid browsing and an optimised purchase path.
- High-performance natural referencing, increasing the site's visibility and qualified traffic.
- Simplified tariff management with an automated system for calculating delivery charges and discounts.
Why work with us?
As an expert in website creation and in e-commerce optimisation, We supported this project from start to finish to guarantee a tailored, high-performance solution.
Our strengths:
- Design of e-commerce sites ergonomic and intuitive
- Expertise in SEO optimisation to improve your visibility
- Integration of complex solutions such as advanced pricing grids
- Secure payments and improved user experience
Contact us
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