Customer presentation
RESCAM is an association that runs a company restaurant in the Cité Administrative in Mâcon. Its aim is to provide employees of member companies with high-quality, balanced and affordable meals. With more than 45,000 meals served per year, The restaurant offers a practical and economical solution for local authority employees.
The association wanted to modernise its online image and make it easier for its members to access information thanks to a high-performance, intuitive website.
Challenges encountered
During the redesign of the RESCAM website, several major problems have been identified:
- An obsolete site: The old site no longer reflected the dynamic and committed image of the association.
- User experience to be improved : Members and future members found it difficult to quickly find essential information (menus, membership, opening times, etc.).
- Lack of an optimised user path : Signing up, reloading cards and consulting the menu required simplified navigation.
- Lack of SEO : The site was not well referenced, which limited its visibility and appeal.
The aim was to create a website modern, responsive and well-structured to facilitate access to information and improve the user experience.
Strategy in place
To meet these challenges, we have set up a complete digital strategy, based on :
- A complete redesign : A modern, streamlined design that reflects RESCAM's values and highlights its strengths (balanced menus, local produce, friendly atmosphere).
- A responsive site: Optimised for smooth browsing on mobiles, tablets and computers.
- An optimised tree structure : Essential information is available in just a few clicks (menus, membership, contact details, opening times).
- A dedicated space for members: Integration of functions enabling members to reload their card and companies to better understand the terms and conditions of membership.
- SEO optimization : Implementation of an SEO strategy with targeted keywords, optimised Hn tags and a clear structure to improve visibility on Google.
Results obtained
The redesign of the RESCAM website has brought new concrete results :
- Enhanced user experience : An intuitive site, providing quick access to essential information.
- Modernising the association's image: A modern, professional design that highlights the quality of RESCAM's services.
- Simplified navigation : Optimised user path to make it easier to consult menus and sign up.
- Increased visibility on Google: Better indexing and a stronger presence in local searches.
- Increase in membership : A more attractive site that makes it easier for new partner companies to join.
Why choose our web agency?
This project demonstrates my expertise in website creation and my ability to :
- Analysing specific needs of my customers and propose appropriate solutions.
- Creating modern, high-performance, SEO-optimised websites to improve visibility.
- Developing a fluid, intuitive user experience, which is essential for maximising visitor engagement.
- Providing real added value transforming a showcase site into a strategic tool for the company.
If you too would like a website efficient and optimised, Let's talk about your project today!
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